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RATES AND SPECS SUB-TOPICS
bullett General Rate Card bullett Marketplace & Classified

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2013 GENERAL RATE CARD

2013 Ratebase — 275,000
 
Advertising Rates
FULL RUN  
Page $29,400
2/3 Page $22,000
1/2 Page $17,400
1/3 Page $12,500
   
COVER  
2nd Cover $35,300
3rd Cover $32,400
4th Cover $38,300
   
*Please note all rates are shown as GROSS rates.
Rates and Rate Base are subject to change.

Production Specs
Ad Size Non-Bleed Bleed Live Area
Full page 7 5/8" x 10 3/8" 8 1/2" x 11 1/8" 7 3/4" x 10 3/8"
2-page spread 16 " x 10 3/8 " 16 3/4" x 11 1/8" 16 " x 10 3/8"
2/3 page 4 3/4" x 10 3/8 " 6 7/16 " x 11 1/8 " 4 11/16" x 10 3/8"
1/2 page horizontal 7 5/8" x 51/8" 8 1/2" x 5 11/16" 7 3/4" x 4 15/16"
1/2 page spread 16" x 5 1/8" 16 3/4" x 5 11/16" 16" x 4 15/16"
1/3 page vertical 2 1/4" x 10 3/8" 3" x 11 1/8" 2 1/4" x 10 3/8"
1/3 page square 5" x 5" 5 7/16" x 5 15/16" 4 11/16" x 5 3/16"

Production Schedule
Issue Ad Closing Ad Materials due On sale
Feb/Mar '13 11/9/12 11/20/12 1/1/13
Apr/May 1/11/13 1/22/13 3/5/13
Jun/Jul 3/8/13 3/19/13 4/30/13
Aug/Sep 5/10/13 5/21/13 7/2/13
Oct/Nov 7/12/13 7/23/13 9/3/13
Dec/Jan 9/13/13 9/24/13 11/5/13
Feb/Mar '14 11/8/13 11/19/13 12/31/13
  Material Requirements
MAGAZINE TRIM SIZE: 8 1/4" x 10 7/8"
LINE SCREEN: 133
SAFETY: Keep live matter (images & copy) 1/4" from trim and gutter edge.
MATERIAL REQUIREMENTS: Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof (made from supplied file) directly to printer (see mailing instructions) or agree to waive proof in Ad Shuttle. Please do not send back up file on disk after posting to Ad Shuttle. Also send copy of insertion order or cover sheet containing advertiser and issue name OR Send materials on disk, along with SWOP proof directly to printer (see mailing instructions). E-mailing files or uploading to FTP site is not acceptable.
ACCEPTED DIGITAL FILE FORMAT: PDF/X1a:2001, version 1.3
GENERAL FILE REQUIREMENTS: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) within maximum dimension of ad file. All marks (trim, bleed, center) should be included in all colors.
PDF/X-1a:2001 FILE REQUIREMENTS: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included and be Type 1 or 3 (no TrueType).
DIGITAL FILE NAMING: The job number and/or advertiser name should be used to name the file. Do not use the magazine title as the file name. File name(s) must be less than 23 characters.
HARD COPY PROOFS (must be made from supplied file): All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. All color proofs should be in exact register. All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date.
PRODUCTION COSTS: The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
MAILING INSTRUCTIONS: All materials should be clearly marked with ORGANIC GARDENING Magazine and the issue date on the mailing label. Materials should be shipped to Vicki Beagle, Quad/Graphic Imaging, ORGANIC GARDENING Magazine, 56 Duplainville Road, Saratoga Springs, NY 12866. 518-581-4220.
For production specs & due dates contact Lynn Laudenslager at 610-967-8143 or at lynn.laudenslager@rodale.com
Any questions regarding inserts or BRCs, contact Karen Stinner, Magazine Production Manager, at 610-967-8009
www.organicgardening.com