READER SUB-TOPICS
LIVING A GREEN LIFESTYLE
Organic Gardening readers are green thought leaders who are passionate about the health of their family and the world around them.
• 99% believe "A healthy diet is essential to my well-being."
• 97% think that organically grown food is healthier.
• 97% use 'green'/environmentally-friendly cleaning products
• 94% agree with the statement "Being healthy is my number one concern."
• 90% prefer to buy all-natural, unprocessed foods instead of foods containing artificial ingredients.
• 88% prefer buying from companies that are considered "friends" to the environment.
• 87% state "It is important for me to take a stand on environmental issues."
• 84% buy sustainable home furnishings
• 86% say "Relative to most people, I live a 'green' lifestyle."
• 81% take vitamins once per week or more.
• 76% agree "I am willing to pay more for organic or natural foods."
• 69% prefer to use organic products rather than non-organic products.
• 69% buy beauty products that are environmentally-friendly (i.e. no animal testing, certified organic or recyclable)
SOURCE: Organic Gardening Subscriber Study, Erdos & Morgan, 2010 |
