READER SUB-TOPICS
ORGANIC "ETHICUREANS"
Shopping. Cooking. Living Green.
At the market:
• 68% shop at the farmers' market once a month or more
• 66% of our readers shop at a supermarket (e.g. Safeway) once a week or more.
• 60% shop at a natural/health market (e.g. Whole Foods) once a month or more
In the kitchen:
• 99% know a healthy diet is essential to their well-being
• 76% are willing to pay more for organic or natural foods
• 62% cook at home five or more times a week
• 55% cook for fun at least once a month
• 53% entertain relatives in their home at least once a month
And in everyday life:
• 88% think it’s important to buy from environmentally-friendly companies
• 87% think they must take a stand on environmental issues
• 86% live a more “green” lifestyle than their peers
SOURCE: Organic Gardening Subscriber Study,Erdos & Morgan, 2010 |
