Shopping. Cooking. Living Green.
At the market:
68% shop at the farmers' market once a month or more
66% of our readers shop at a supermarket (e.g. Safeway) once a week or more.
60% shop at a natural/health market (e.g. Whole Foods) once a month or more
In the kitchen:
99% know a healthy diet is essential to their well-being
76% are willing to pay more for organic or natural foods
62% cook at home five or more times a week
55% cook for fun at least once a month
53% entertain relatives in their home at least once a month
And in everyday life:
88% think it’s important to buy from environmentally-friendly companies
87% think they must take a stand on environmental issues
86% live a more “green” lifestyle than their peers
SOURCE: Organic Gardening Subscriber Study,Erdos & Morgan, 2010