READER SUB-TOPICS
READER PROFILE
No community of people is more in tune with food than the Organic Gardening reader. They garden organically because it is best for their health, and the health of the earth. They turn to Organic Gardening to bring them actionable advice to help feed their passion—and fuel their healthy lifestyle.
With each issue, Organic Gardening reaches 1.1 million connected readers:
| Female |
69% |
| Male |
31% |
| |
|
| Age |
|
| 18-24 |
0.2% |
| 25-34 |
5.7% |
| 35-44 |
9.3% |
| 45-54 |
18.5% |
| 55+ |
66% |
| |
|
| 18-49 |
23.7% |
| 25-54 |
33.5% |
| |
|
| Median Age |
60.3 years |
| Average Age |
56.7 years |
| |
|
| Married |
71.5% |
| Single, never married |
11.1% |
| Widowed/Separated/Divorced |
17.4% |
| |
|
| Any college |
82.5% |
| Graduate college, plus |
50.6% |
| |
|
| Have children |
67.7% |
| |
|
| Household Income, 2009 |
|
| $50,000+ |
62.5% |
| $75,000+ |
40.7% |
| Median: |
$65,400 |
| Average: |
$75,000 |
| |
|
| Urban/metropolitan |
12.3% |
| Suburban |
27.9% |
| Small town |
30.7% |
| Rural |
29.1% |
| |
|
| |
|
| |
|
| Source: Organic Gardening Subscriber Study, Erdos & Morgan, 2012 |
|
