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READER PROFILE

No community of people is more in tune with food than the Organic Gardening reader. They garden organically because it is best for their health, and the health of the earth. They turn to Organic Gardening to bring them actionable advice to help feed their passion—and fuel their healthy lifestyle.

With each issue, Organic Gardening reaches 1.1 million connected readers:

Female 69%
Male 31%
   
Age  
18-24 0.2%
25-34 5.7%
35-44 9.3%
45-54 18.5%
55+ 66%
   
18-49 23.7%
25-54 33.5%
   
Median Age 60.3 years
Average Age 56.7 years
   
Married 71.5%
Single, never married 11.1%
Widowed/Separated/Divorced 17.4%
   
Any college 82.5%
Graduate college, plus 50.6%
   
Have children 67.7%
   
Household Income, 2009  
$50,000+ 62.5%
$75,000+ 40.7%
Median: $65,400
Average: $75,000
   
Urban/metropolitan 12.3%
Suburban 27.9%
Small town 30.7%
Rural 29.1%
   
   
   
Source: Organic Gardening Subscriber Study, Erdos & Morgan, 2012
www.organicgardening.com