READER SUB-TOPICS
VITAMIN AND SUPPLEMENT USE
Top 3 Reasons for Taking Vitamins
• Perceived health benefits: 70%
• Preventative: 60%
• Strengthen immune system: 41%
Vitamin Frequency
In an average week, how often do you take vitamins and/or supplements?
• Once a week or more: 81%
• 3 or more times per week: 76%
• Daily: 62%
Top 10 vitamins/supplements taken in the last 7 days
• Multiple formula (any type): 64%
• Vitamin D: 48%
• Fish Oil: 47%
• Calcium supplement: 46%
• Vitamin C: 38%
• B Vitamins (any type): 35%
• Vitamin E: 22%
• Antioxidant vitamins: 17%
• Glucosamine: 16%
• Probiotics: 16%
Where do you most often purchase vitamins/supplements?
• Drug stores (e.g., CVS, Walgreen’s, etc.) 31%
• Health food stores (e.g., GNC, The Vitamin Shoppe, etc.) 25%
• Supermarket (e.g., Albertson’s, Safeway, A&P) 17%
Organic Gardening Readers Strongly Agree/Agree With The Following Statements:
• A healthy diet is essential to my overall well-being. 99%
• Being healthy is my number one concern. 94%
• Nutritional information is important to me when purchasing food/beverages. 94%
• I try to stay healthy using a blend of conventional and alternative medicines. 79%
• I would pay just about anything when it comes to my health. 63%
• I am willing to pay more for foods that contain vitamin, mineral or herbal supplements. 57%
SOURCE: Organic Gardening Subscriber Study, Erdos & Morgan, 2010 |
